If CAD and simulation are the tools to digitally conceive and test your design ideas, rendering and visualization are the tools to win the hearts and minds of consumers, clients and decision makers. In the last couple of years, ray tracing and physically accurate rendering technologies have significantly improved, making the graphics output virtually indistinguishable from real-world photography.
In some cases, rendering allows you to visualize products long before any physical mockup is available for studio photography. The latest CPU and GPU horsepower now allows individual 3D artists to use a standard workstation to create photorealistic images that previously demanded the use of servers and clusters to render.
Photorealastic Rendering & Animation
Many manufacturers and consumer goods designers now rely on immersive visuals and renderings to communicate design ideas to consumers. Manufacturers have begun to make critical decisions on the material choices or surface styles based on renderings. It’s a testament to the way high-quality renderings can rival and mimic the integrity of professional photography.
At Wily, Our team partners with the industrial design experience eats all those industrial calories to understand the purpose of the product and how it will going to hit the right audience of the market.
What guides the design team’s visuals is the need to create the best representation of each surface, texture, shape, material and finishing for communication.